Building a Stronger BECS: Brand and Digital Enhancement
Client Overview:
In mid-2023, Building Envelope Consultants and Scientists (BECS) sought Bytesize’s expertise to elevate their brand and digital presence. With Bytesize’s expertise in the AEC sector, it was a perfect match. With a growing team and expanding geographic reach, BECS aimed to establish a stronger market presence, differentiate their services, and improve user experience on their website.
The Challenge:
As BECS expanded its geographic reach, a critical need arose to bolster brand visibility, establish a local presence in new markets, and effectively showcase project portfolios. The company’s existing website, outdated in design and functionality, was hindering user experience and potentially projecting a stale image. Slow loading times, complex navigation, and excessive plugins further impacted user satisfaction and hindered the company’s ability to compete in the evolving digital landscape.
Discovery and Collaboration:
To gain a comprehensive understanding of BECS’ brand and identify key areas for improvement, we initiated a collaborative process. An internal strategy session with cross-functional team members uncovered essential insights into brand messaging, opportunities, and challenges. To further inform our strategy, we conducted perception interviews with external stakeholders. By directly engaging with clients and partners, we gained valuable feedback on BECS’ brand perception, strengths, and areas of opportunity.
This combined approach yielded a wealth of information, which we consolidated into a detailed learning report. Armed with these insights, we embarked on revitalizing BECS’ brand identity. Preserving the core logo mark, we refined the overall design by incorporating a modern font and updated color palette to align with the brand’s evolving character and aspirations.
Branding Rollout:
Building upon the refreshed brand identity, we developed a new website that captured BECS’ unique personality and enhanced user experience. The modern, adaptable platform effectively elevated the company’s online presence, improved brand recognition, and boosted organic search visibility.
To complete the brand transformation, Bytesize provided updated graphics for various marketing materials, including truck wraps, presentations, and business cards, creating brand consistency across all touchpoints.
The Outcome:
By implementing a comprehensive rebranding strategy, including a refreshed logo and a new website, BECS has significantly enhanced its market position. The modernized brand identity and user-centric website have elevated brand perception, increased online visibility, and improved overall user experience. These combined efforts have not only strengthened BECS’ competitive advantage but also reinvigorated the company’s team and culture.
